This contest tests technical skills and creative aptitude as though contestants worked for an ad agency. In addition to a written test, competitors will recreate a provided advertisement on the computer. Competitors are judged on their accuracy, proficiency with industry software and ability to meet a deadline. Contestants also compete in a creative portion of the competition. The creative portion involves the application of creative thinking and a design challenge. Layout, drawing and illustration skills are used, as well as the ability to create vibrant, effective designs using the computer.