The Advertising Design Competition will consist of multiple segments and is scheduled to start Thursday morning at 8:30 am and end at 3:30 pm.

CONTEST SEGMENTS ARE:

•Online test over general Graphic Design Knowledge (contestants should have already taken).

•Creative Project: For the Creative Project students will design a logo and then apply

the logo to a specified form of media (ie. print ad, poster, brochure, etc.). For the project students must present a set number of thumbnail sketches for specific pieces in proportion

and in color. The sketches must be shown to the technical lead before designing the

finished piece. The logo cannot be solely a typographic solution, it must feature some sort

of symbol or icon. The students will be required to develop copy for the specified media.

The Creative Project will last between 4 – 4.5 hours and students are encouraged to use

every minute. No internet, phones, or headphones are allowed during the contest.

•Mechanical Project: Students will be given a printed design that they must recreate. Students will need to utilize a ruler or E-gauge to determine the measurements. Students can utilize

any Adobe application to rebuild the example. The Mechanical Project will last 2 hours.

•Resume: Your state coordinator should provide details on submission

•Uniform Assessment: SkillsUSA uniforms are not required for state but are encouraged. Business casual OR SkillsUSA uniforms are required. Jeans, shorts, t-shirts, short skirts, etc. are not accepted. Students are allowed to bring and use their personal laptops. Personal laptops must have Adobe CC installed with the latest updates for students to work. Any fonts the student may need should be downloaded before the contest. It is also recommended that students sign-in to their applications before arriving at the contest. ALSO, Adobe Firefly or any other AI are NOT ALLOWED during the contest!

REQUIRED SUPPLIES:

•Computers of choice with RAM to run industry standard software; compatible monitor, keyboard and mouse. Students MUST bring an empty jump drive which will be given to

the technical lead so project files can be uploaded for students. Students will also save

their work to that jump drive and submit it for judging. Competitors may also bring

a digitizing tablet, (e.g., Wacom) and/or a digital drawing tablet (e.g., iPad).

•Software (Check the SkillsUSA Championships update annually for announcement of software choice. Industry standard software packages include InDesign, Photoshop or Illustrator).

•Competitors may bring a scanner to scan in their own illustrations. A scanner is not required but may be used for this purpose alone. Use of a scanner will be strictly

prohibited during the computer mechanical portion of the competition.

•Assortment of drawing materials (graphite pencils, colored pencils and/or markers, fine-point black markers (e.g., Sharpie), paper that is appropriate to the medium in which the student will be working (e.g., marker paper or visualizer pad, pencil sharpener, erasers).

•Triangle, compass or French curves as needed by student for drawing purposes.

•A ruler at least 12” long or E-gauge (mandatory).

•Small T-square for drawing appropriately sized thumbnail or rough boxes (optional).

•Students may bring with them whatever items they feel they

need to visually express their creative ideas.

To aid students and help them prepare I have included practice materials. These materials should give students a sense of the Creative and Mechanical Projects. These materials are from a past contest, they are NOT the competition materials for this year.

if you have any problems or questions please contact:

Advertising Design Technical Lead

Darrell Buck, Instructor

darrell.buck@sowela.edu

cell: 337-764-3488